Mark Cuban did put it on the map. Only a moron would buy YouTube. Well, here comes Mr. Google, allegedly offering some 1.6 Billion USD. Whoo-hoo, here we go. Is Google run by morons? Probably not. But they have to cater to analysts (which might be even worse).
I still think: as a business, YouTube is worth a nickel and a dime.
As a buying-growth-scenario, the deal might save Google’s mega valuation for a couple of months. Just look at the latest comScore stats.
TRAFFIC DATA
__________________________________________________________
Select Online Video Sites (Note: Not an official ranking)
Total Unique Visitors (000)
August 2006
Total U.S. – Home/Work/University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Select Sites Aug-06
———————-
Yahoo! Video | 21,141 |
MySpace Videos | 19,406 |
YouTube | 19,089 |
MSN Video | 15,414 |
Google Video Search | 11,891 |
Google Video + YT would guarantee the number 1 spot for at least 6 months. But obviously the people aggregators like MySpace, Yahoo and the like beat Google’s dried up services approach.
Which probably means, they shouldn’t buy YT, but Facebook. But Google buying traffic to save a valuable property? That would be a scary thought. Well anyway. On a mid term perspective, it could always be argumented that it will help solidify Google’s entry as the video ad engine of choice.
YOU SUCK!