Pubcasting

Time to re-learn some French. Ina, the French Institut National de l’Audiovisuel, is following the lead of the Beeb and opening up their archives. You’ll find about 10.000 hours of programming, either for free or some rather modest fees in the 1 EUR range (so the French are topping the Brits here on a massive scale).

What’s happening here is the re-definition of pubcasting. Way back, they started with black and white transmissions to funny looking wooden tv furniture. Now they’re reinventing themselves into public service content and asset players.

Still missing in this game are unfortunately the players with the deepest pockets. ARD and ZDF, the German pubcasters, prefer to sponsor digital terrestrial TV. Pubcasting on VHF and UHF? That’s the future (of 1963).

Via Gugelproductions

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